ABOUT

We teamed up with Burberry to produce their latest Chinese New Year campaign, featuring a curious prowling tiger.

Our artists rigged the CG tiger to realistically replicate its movement and replaced its fur with a glossy red finish, perfectly matching the bold shade of the displayed Burberry product.

Playful use of light refraction sees the tiger’s shape warp as it walks behind the CG glass perfume bottle.

What’s a tiger without its stripes? We embossed and manipulated light to define the beautiful, iconic detail of the animal.