ABOUT

Commissioned by Diageo, we produced a series of digital and OOH assets for the launch of Buchanan's Two Souls product, a blended Scotch whisky finished in tequila barrels.

With our own perfect blend of CGI and live-action photography, our artists sculpted the photorealistic glass and liquid, paying close attention to lighting, texture and motion. Building the neon signs in CG, we were able to flexibly amend the text into English and Mexican Spanish translations for the two markets.

The outdoor imagery can be seen across various displays in Mexico City.