ABOUT

Client: Brita
Agency: DDB, San Francisco

BRIEF
To create four stylised Brita filter water pitchers, with different landscape executions in the filter, highlighting America's prized natural water facilities and to encourage people to drink more filtered water. The images were used in banner adverts as part of Brita's digital campaign.

SOLUTION
Each shot identifies a unique spot in the landscape from Atlanta, Austin, San Francisco and Detroit. Designed and retouched with ultimate flexibility, the images work across all digital platforms allowing all crops and sizes without losing any of the beautiful and naturally lit image quality. This customised and targeted digital campaign reminds people that drinking their local water is a great way to show their local pride.