Saddington Baynes London

ABOUT

We’re proud to announce our first collaboration with Bath & Body Works. We partnered with the BBW brand to craft a full-CGI animation for use on their digital platforms and in stores, launching their latest spring-inspired fragrance: “Butterfly”. As this is the first BBW fragrance to enter the luxury fragrance market, it was essential to ensure the product’s qualities were celebrated in this captivating campaign, featuring a kaleidoscope of purple butterflies.

Launching in time for Mother’s Day, the gradient lavender background evokes a sense of purity and femininity, perfectly encompassing BBW’s brand essence. The CG butterflies were individually rigged to replicate realistic flutters and movement in exquisite detail.

The campaign’s hero still features a single butterfly and fragrance bottle, showcasing the artist's lighting skills through the soft, dappled and nuanced reflections and shadows within the image.

MADEIT CREDITS

  • Bath & Body WorksClient
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