ABOUT

Eleven as One is a new football kit brand for women’s grassroots footballers playing in parks and pitches up and down the UK. Kit that fits for weekend heroes who don’t need permission, or a cape.

But we’re not copying the big brands’ shrink-it and pink-it approach to women’s football. Eleven as One’s playful tone lets this once marginalised community know we get them. It’s a voice that’s big, bold, unapologetic and fun - and here for all the feels. Because emotion and connection are the real engine behind one of the fastest-growing sports in the world.

This self-funded startup is taking on the big sports apparel brands who’ve left women’s grassroots footballers behind. Our job? To immediately make Eleven as One feel like it belongs.

‘Eileen the Octopus’, part of our focus group, said she joined a team who trained on a Monday night to “start the week off right”. This is the insight that kicked us off - the golden boot. These women play because they love the feeling football gives them. The brand voice echoes teams’ social accounts. Pun-heavy, fun-heavy and rich with emotion. This is women's grassroots football. This is where we want to play.