About me

I am the CEO of the Ketchum Group of communications consultancies in Germany. As an communications allrounder I have profound experience in Corporate and Marketing, as well as in Internal, Change and Crisis Communications. I´m advising national and international clients ranging from startups to SMEs and Fortune 500 companies. Many of these clients are innovation-driven - and so am I. At the moment, my experience in the field of digital transformation, i.e. change of business model and change of go-to-market model, is in high demand. As a media trainer and message development coach I have a faible for the "message truffles", i.e. the content that matters to the respective audience. As an agency we create communications that makes an impact by helping brands and corporations understand what people really think and how this connects to our cultures. I´m a proud holder of a doctorate in Physical Chemistry and enjoy cooking, crochet and binge wachting of my favourite series. With my family I share the passion for traveling and diving.

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Sabine's achievements

Judging

Sabine Hückmann has sat on the Creativepool Annual jury.

Annual 2022 Judge PR

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