ABOUT

A magazine ad for cart and stand bags. The client wanted an ad for waterproof cart & stand bag. They wanted a new concept and did not want to come across as beauty product with water splash graphics. 4 concepts were sketched and it was finally narrowed down to this creative which represent the use of bag in both rainy weather and dry weather split into two parts with one showing heavy rain and other showing an ideal golfing weather. I wanted the typography and layout to look very clean and pro magazine.