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Kevin Bacon stars in the latest EE brand campaign to mark the launch of the Apple iPhone 12, available on EE’s award-winning 5G network

The new advert sees Kevin Bacon admiring his brand-new iPhone as Doug, who is not yet on EE, looks on enviously. EE continues to develop the concept of envy through its latest marketing communications, with Kevin Bacon highlighting consumers can be the “envy of everyone” with the latest iPhone 12 Pro on EE.

The campaign launches with a 30-second TV ad that launches on the 26th October.