Wavemaker – RNLI

Wavemaker has been appointed by the Royal National Lifeboat Institution (RNLI) to handle all of the charity’s media planning and buying in the UK and Ireland for a wide range of campaigns and programmes supporting their long term goals of significantly reducing the number of people drowning in the UK, Ireland and overseas. This move follows a strategic review by the RNLI and a full tender process which saw Wavemaker successfully pitch against a number of media agencies. The RNLI (“the charity that saves lives at sea”)