Saam Hodivala
Editor
ABOUT
Beer advertising, mostly, conforms to a trope - talking to an ‘in crowd’ of the already engaged. Brands positioning their green credentials tend to do the same. But when you’re making a product which the planet benefits by consuming, you’re suddenly talking to every person on earth. Our idea was to show that BrewDog was the true ‘beer for all’ - whether you even drink BrewDog beer or not. As such, we show the different lives that its customers – and even non-customers – lead, and highlight that its carbon negative credentials mean it’s truly the planet’s favourite.
MADEIT CREDITS
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BrewdogClient
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Biscuit FilmworksProduction Company -
DrogaAgency -
Hanna BayattiEP -
Jeff LowFilm Director -
Matthew Emvin TaylorD.O.P -
Rupert Reynolds MacLeanMD -
Sarah SutherlandCreative -
Shift PostEditing House -
Creative Circle, Creative Foundation & The UK Creative Festival -
Electric Theatre CollectivePost Production Agency -
Saam HodivalaEditor -
David KolbuszChief Creative Officer -
Shelley SmolerExecutive Creative Director -
Ash HamiltonCreative