Saad's work

About Saad

Saad has been the ultimate driving force and the visionary behind the development and growth of integrated advertising and marketing in the UK. His agency Mediareach Advertising has been behind the promotion and successful development of some of the leading brands and services.

Saad is the CEO of Mediareach Advertising, an integrated ad agency with more than 30-year experience in marketing, Digital & brand communications and has clear understanding of the diversity in our society. Saad served as a council member of the IPA (Institute of Practitioners in Advertising) & Chair of IPA Ethnic Diversity Group for 6 years.

Saad speaks in conferences on diversity and multicultural communications such as the Future of Diversity and writes on the subject of BLM amongst others.