ABOUT

The goal of this project is to create a comprehensive and visually engaging campaign that compares the beliefs, attitudes, and financial literacy of Baby Boomers, Millennials, Gen X, and Gen Z. As the graphic designer, I created two infographics to support this campaign and provide easy-to-digest information for our audience.

The first infographic is a table featuring the top statements from each generation, presented in Admirals Colours and including relevant icons to help convey the information. The table provides a clear and concise overview of the differences between the generations in terms of their beliefs, attitudes, and financial literacy.

The second infographic is a series of pie charts, one for each of the main five statements from the first infographic. Each pie chart will visually represent the differences between the generations on a specific statement. These pie charts will be designed in a visually compelling way that showcases the differences between each generation clearly.