ABOUT

Project Title: Taylor Swift as an Unintended English Teacher?
Project Category: Marketing Materials - Data Visualization - Data Charts
Clients: Minty Digital, Novakid
Client Background:
1. Minty Digital
Minty Digital is a creative SEO and digital agency based in Barcelona, Spain and London, UK. They combine technicality with creativity to build unique and successful SEO strategies that dominate organic search results.
2. Novakid
Novakid offers interactive online English classes for children aged 4-12, focusing on language immersion with native speakers. Their curriculum aligns with the European CEFR standards and includes a variety of engaging activities like virtual reality tours, games, and personalized feedback to ensure a comprehensive learning experience. Parents can conveniently track their child's progress through a dedicated account, making Novakid a flexible and effective solution for young learners worldwide.

Project Description: This reactive PR campaign in anticipation of the release of Taylor's Swift's new album, The Tortured Poets Department, explores the different phrases thrown in the lyrics of each track using data on Google searches.

Project Duration: Less than a week

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