ABOUT

Project Title: Taylor Swift's Concerts Injecting Millions into Local European Economies
Project Category: Marketing Materials, Infographics, Data Visualization

Clients: Minty Digital, Hellotickets
Client Background:
1. Minty Digital
Minty Digital is a creative SEO and digital agency based in Barcelona, Spain and London, UK. They combine technicality with creativity to build unique and successful SEO strategies that dominate organic search results.
2. Hellotickets
Hellotickets is a premier global platform that offers a wide array of travel experiences, tours, and activities. Established in 2017, it caters to adventurers from over 15 countries, providing unique opportunities to explore and discover the wonders of the world. With a commitment to enriching lives through travel, Hellotickets operates on a 4-day workweek and supports a fully remote team, ensuring a balance of work and exploration. The company has successfully facilitated over 900,000 travelers in creating memorable experiences and living life to the fullest.

Project Description:
This digital PR campaign for Hellotickets by Minty Digital presents the economic impact of concerts by popular artists like Taylor Swift by increasing spending across multiple sectors. A set of infographics was used to visualize the data.