About me

Ryan was appointed as WPP European Product and Experience Design Lead in June 2018 having held multiple senior roles within the network.

As part of his role as the Creative Lead in the first WPP Blended team, Ryan leads a multi-agency team made up of creatives from VMLY&R, Ogilvy, GTB and MakerHouse. Alongside the Smart Mobility team at Ford, his team design and develop two products for Ford Motor Company, building ecosystems that are effortlessly connected. This is done on a global scale, for which Ryan is responsible for 40 European markets in 18 languages.

Ryan is also the Creative Director for the products' Go To Market strategy, overseeing all creative assets, communications and advertising.

Throughout his 16 years of experience, Ryan has worked for big and small companies, across all mediums, for pure plays, strategy setups, start-ups, and advertising agencies. He has worked for himself and run his own mobile company. He has worked for businesses in Australia, start-ups in Silicon Valley, and the two largest advertising networks on the planet, Publicis Groupe and WPP.

Ryan founded and launched the first DRM-Free music store for Google's Android platform and has since been heavily involved in the start-up community, both as an advisor and through his own enterprises such as splt, a fintech startup solving payments for group bookings.

Ryan was heavily involved in the launch and expansion of the Publicis Drugstore, a global start-up incubator weaving together agile, small businesses and brand giants to create mutual benefit.

As a digital native and hybrid innovator, Ryan believes the solution to most problems is a better product, a better service, or a totally revised approach. He is more excited about actually solving a problem than simply hiding it.

A speaker at the IPA, mentor for both the SCA College and Digital Futures community, and an advertising awards judge.

Skills

Advertising, Art Direction, B2C, Consultancy, Creative Direction, customer experience, Digital Marketing, Email Marketing, Graphic Design, Information Architecture, Interface Design, Marketing, Multimedia, Presentation, Print, Product Design, Team Management, UX/UI, Web Design, Wireframes

Sector Experience

Advertising, Automotive, Design, Product Design

Awards

Creative Circle Award - Gold, D&AD Award - In-book, DMA Award Shortlist

Clients

Aberlour, Absolut, Air New Zealand, Bio-Oil, British Airways, British Gas, Cadbury, Cadillac, Canada Goose, Cancer Research, Castrol, Chivas Regal, Citizen Relations, Converse, De Montfort University, Douwe Egberts, Ferrero Rocher, FIFA, Ford, gsk, Halifax, Hellmans, ibm, ITV, Libero, Littlewoods, Miller, MILO, Nestle UK, Pernod Ricard, Rated People, Renault, SeaWorld, Senseo, Shell, Twinings, University Of East London, UPS, Vodafone

Recommendations
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Currently No Recommendations
Availability
Looking for work
Achievements
2021 TOP 100 Creative LeadersCreative Leader of the Year Top 100 Influencer of the Year 2020Influencer of the Year Annual 2021 JudgeApplication
Contributor:

Ryan Wylie has been a Contributor since 25th November 2015.

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Contract
Perm, Freelance
Location
London, London, England, United Kingdom
Skill Level
Senior, Director
Languages
English
Creativepool member since 23 August 2020