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These are House Rules like you’ve never heard before! The new multi-channel “House Rules” campaign from Phexxi® features Annie Murphy, coming to us from inside her beautifully decorated vagina as she prepares for a romantic date-night-in. The campaign features Murphy along with a cast of women who discuss various “House Rules” that apply to both their lives and their vaginas. Different rules are used to highlight the benefits of Phexxi, like the fact that it’s hormone-free, works with the body, and is used in the moment. The campaign shines a fresh and empowering spotlight on a totally different kind of birth control that’s available for the millions of women in the US seeking hormone-free pregnancy prevention. Phexxi is here to make a bold statement that puts women completely in control: It’s your vagina. You make the rules.™