ABOUT

I directed and shot this portrait of CiGa founder Zhang Jianmin for Business of Design Week, exploring his ideas on creativity, community and innovation.

We started with a short interview and b-roll window. I wanted the film to carry his energy as well as his words, giving the portrait a cinematic feel from the first setup. He liked what he saw enough to cancel the rest of his day and keep shooting with us. The brief session became an afternoon, followed by an introduction to his marketing team for a future product film.

Director and Director of Photography: Ryan Potts. Production: Capsule48, Hong Kong. Project month is approximate.