ABOUT

Get a slice of the action.

A new mobile network that believes that everyone deserves their slice of the action.
Your piece of the pie.

An idea as uncompromising as the brand look and feel.


EVERY WORD CARRIES THE BRAND SPIRIT
The font, Slice Sans, designed in collaboration with Typotheque carries a series of signature slices.
Giving headlines a unique and branded feel.


What was so exciting about the naming and design process was that it was all connected. The strategy helped drive the creative. Allowing us to deliver a brand with attitude, and one that the core proposition could actually deliver on.
Laura Hussey
Founding Executive Creative Director, SomeOne.


CUTTING THROUGH THE NORMS
From adaptive iconography to branded imagery.
The unorthodox photography style pushes away from the generic imagery of the sector.



We aimed to create an identity that would shake up the industry.
Every aspect, from the bold, unconventional typeface to the striking colour palette and unique brand toolkit, was designed with this in mind.
Ryan Parsons
Lead Designer


NEW THINKING
Often weird, edgy and with attitude.
A confident and bold approach to all things advertising and communication


Flexible toolkit
A flexible visual toolkit has been created, introducing our graphic slices — to be used in a variety of different ways, from device portals, to dynamic motion backgrounds.

Activated Everywhere
Everything extended across a complete visual toolkit that introduces graphic slices in a variety of different ways, from device portals, to dynamic motion backgrounds.

SomeOne Team.
Gary Holt — Founder
Laura Hussey — Executive Creative Director
Mark Smith — Creative Director
Ryan Parsons — Lead Designer
Ben Field — Account Director
Isobel Gillott — Account Manager