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Refresh and evolve PnA’s brand and retail systems, ensuring it aligns with customer expectations and becomes a leading destination for all stationery requirements.

The new systems and graphics are based on PnA’s iconic ‘colour your world’ tagline. Stationery enthusiasts can now shop in a revamped store, with a considered graphic language and brand application.

The super cropped brand language creates a unique design element that can be applied in store and on all marketing collateral, giving the store a sense of place and ownership, without becoming stagnant.

The overall retail system is based on a modular structure, allowing easy placement and flexibility for merchandising teams.