ABOUT

I helped breath new life into this iconic brand by making it relevant for all peanut butter lovers of all ages, not just moms and dads.

Work completed: Led qual / quant research, platform creative briefing & inspiration, full communications strategy (including social and digital manifestation), and creative concept testing.

Results: Launch campaign name one of Adweek’s top 25 ads of 2019, Further platform development went on as a Cannes Lion Shortlist