ABOUT

CHALLENGE
Highlight Kramp’s vast inventory of product parts and rapid delivery.

IDEA
“Working tractors this age are hard to find, the spares are even harder”
“Expertise, one of the few things we can’t deliver in 24hrs.”
Using genuine farmers from all disciplines (Arable, Dairy, Mixed, Fruit etc.) we created strong product campaigns for print and digital media for Kramp’s key European markets. With a focus on the future and a nod to the past, each concept highlighted a key part of Kramp’s offer – 24hr delivery, hard to find spares, specialist safety kit and their knowledge/expertise.

The key concepts were created from a fraction of the 140 images we shot over 4 days of stills and motion, covering real working situations. The image bank includes all scales and sizes of farming as well as general maintenance shots with a limited colour palette to ‘cut through’ and provide Kramp with a bespoke look & feel. By continuing to feature real farmers doing real jobs, they also reflect a genuine understanding of the variety of demands faced by Kramp’s hard working target audience across Europe. It’s a visual celebration of this noble and essential way of life.