Ryan Delaney Creative

ABOUT

When people think of Argos, they think of kids birthday presents and replacement toasters. But they have beautiful Habitat homeware, furnishings, electronics, and more. They’re the second biggest retailer of Apple, the first being Apple itself - who knew? So, we created a new brand platform; ‘There’s More to Argos’, and launched it with our new ambassadors; Connie & Trevor. Subverting preconceptions of Argos and using the toys everyone knows us for, to advertise the things they don’t.

The campaign features three TV adverts, a load sponsorship idents, print, digital and social; so there’s lots more work to come.

Directed by James Rouse @ Biscuit Filmworks.
Photography by Aleksandra Kingo @ Angela Woods.

MADEIT CREDITS

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