ABOUT

In the UK around 75% of 40 year olds believe financial security is the most desirable aspiration in life. But life is about more than a big bank account. So we decided to challenge society’s definition of wealth.

We partnered with The Sunday Times to create The Alternative Rich List, a sixteen page magazine supplement.

A collection of people that lead extraordinary, fulfilling, happy lives; people who are driven by something different. A celebration of the kind of lives we wish to lead. Redefining wealth one story at a time.

Illustration by Rose Blake.