ABOUT

A new global brand platform that brings to life the intense menthol kick that comes with chewing Airwaves gum. The work ran in over 60 countries and was a mammoth campaign with hundreds of assets. Each one based on a real customer review. A truly fan inspired campaign that will continue to inspire even more fans.

TVC's directed by Emma Debany @ Mindseye.
Stills/Motion/Addressable shot by Joe Giacomet.