ABOUT

Headbomz was created as a way to encourage children to open up about their worries – instead of bottling them up until it feels like their head will explode.

We partnered with award winning children’s author, Oisín McGann, to create ‘Wreckin’ Yer Head’. A book which not only entertains, but also educates kids about mental health. To get them excited for its launch, we created a nation-wide assembly where a film was live-streamed into schools and the lovely Ryan Tubridy and Oisín McGann brought the book to life. We also created OOH, press, digital and radio.

Currently on it’s third print run, over 60,000 pupils requested a copy of the book and thousands more were sent out to classrooms across Ireland to ensure every year 5 and 6 class has a copy. It’s also a free e-book, a curriculum lesson plan and a free book in Vodafone stores.