ABOUT

*This campaign resulted in the highest earning quarter in Skoda's history.

People buy Skodas because they're the rational option, the smart choice. But nobody has any affinity or affection for the brand.

We came up with a whole new positioning for the brand, a way to show off the attitude of the people who drive them. A way to make them aspirational. These are the people who don't care about a badge or a logo. The people who do what makes them happy and carve their own path in life. These are the people who are Driven By Something Different.

'The Climb' Directed by Martin Krejci at Stink.

Stills by Tino Pohlmann.