Ryan Burnham Founder

ABOUT

IKEA needed to attract a new generation of co-workers and show the world we do careers differently. So to get them excited, we went to them and opened a new store…on Roblox. Where anyone could experience what it’s like to work at IKEA. Players could flex their skills in 7 unique games showcasing real job roles. Level up, get promoted, and switch roles as you wish, just like careers at real IKEA. To get the world talking, we offered people a real salary to work at our virtual store. News broke, 178,000 people applied, and most importantly, IKEA saw a 50% increase in real-world job applications.

MADEIT CREDITS

  • Aaron SlaterCommunications Manager
  • Alex BergendorffGame Designer
  • Alex BurnhamCreative Producer
  • Amelia WoodhouseSenior Manager
  • Amy MooreAccount Director
  • Annabelle ClarkeVice President
  • Annemieke van LeeuwenClient Director
  • Ben WatersProduction Director
  • Demelza ChampionGame Designer
  • Felix RichterChief Creative Officer
  • Gina ThompsonAwards Manager
  • Inez SchmidtProject Manager
  • Jennifer ButlerSenior Vice President
  • Kate McCabeAccount Manager
  • Katie HillExecutive Vice President
  • Kemi AnthonyHead of Marketing
  • Lim HsuanyaProject Manager
  • Marie TenglundInterior Art Director
  • Mathew TaylorBusiness Lead
  • Myles McAuliffeDirector
  • Nick HallberyExecutive Creative Director
  • Oli KozlikProducer
  • Oli RimoldiCreative Director
  • Rhys BlanchardManager
  • Rick SmithCreative
  • Rose SwinglerSenior Vice President
  • Sophie MarrBusiness Lead
  • Sophie MulloyCopywriter
  • Sophie TaylorManager
  • Tania DouglassMarketing Manager
  • Thomas MallinsAnimator
  • Tom WongChief Communications Officer
  • Vee LockeyStrategist
  • * Ivan MontebelloSenior Art Director
  • * D&AD
  • * Anthony MontagneCreative Director
  • * Andre PughMarketing Communications Lead
  • * Ryan BurnhamManaging Director
Add yourself to this project

The Co-Worker

Comments
SHARE