ABOUT

The challenge:
MWC is one of the most visually saturated stages in tech, where standing out is essential. For JMA, a challenger brand with a major story to tell, the goal was to cut through the noise, showcase true innovation, and launch JMA Jazz™ – their next-gen wireless solution.

The solution:
JPC partnered with Nest to design a bold stand centred on JMA’s signature arch, now a recognisable feature on the show floor. At its core was an immersive, multi-surface theatre – combining a large LED arch, interactive floor, and surrounding screens to create a seamless experience.

Visitors were guided through dynamic 3D environments – from stadiums to cityscapes – bringing JMA’s technology to life. A hero launch film for JMA Jazz anchored the journey, with the entire experience triggered interactively via tablet. The result was a rich content ecosystem spanning 10+ environments, 50+ films, and an enhanced interactive sales tool.

The outcome:
The stand became a focal point at MWC, drawing crowds and strong dwell time while outshining competitors. It earned a place in the official GSMA highlight video – a significant editorial endorsement – and received outstanding feedback from senior stakeholders.