Ruxandra Drilea Senior Copywriter

ABOUT

Heineken's Shutter Ads campaign redirected OOH budgets towards the shutters on beloved bars around the world, turning the closed shutters into a new media space. Over 5,000 bars turned into a new independent media network for any Heineken owned brand. 7.5 million euros went directly to bars, with more bars are still joining in every week. Shutter Ads brought in 40% more media value than the traditional OOH, and 100% of bars in the initiative reopened.

MADEIT CREDITS

  • Heineken AmsterdamClient
  • Alessandra CaldiProducer
  • Alessandra GranataAccount Director
  • Alessandro BochicchioHead of Social Client Services & Strategy
  • Andrea SarculloAssociate Creative Director
  • Cristiana BoccassiniChief Creative Officer
  • Daniela InglieriPrint Producer
  • David PagnoniGeneral Manager
  • Eleni CharakleiaGeneral Manager
  • Eoin SherryGlobal Creative Director
  • Francesca ZazzeraHead of Production
  • Giuseppe VescoviCreative Supervisor
  • Gonzalo GutiérrezAccount Supervisor
  • Ivan MontebelloArt Director
  • James MooreGlobal Strategy Director
  • Lorenzo CasatiEditor
  • Michele PicciExecutive Creative Director
  • Natasha WallaceStrategy Director
  • Prodigious ItalyProduction Company
  • Publicis ItalyAdvertising Agency
  • Rosario FloridiaCreative Supervisor
  • Thomas AitoArt Director
  • Tina PaolellaPrint Producer
  • Tommaso BianchiDirector
  • * D&AD
  • * Publicis ItalyGlobal Chief Creative Officer
  • * Mihnea GheorghiuGlobal Executive Creative Director
  • * Ruxandra DrileaSenior Copywriter
  • * Alex SinmalezaSenior Creative
  • * Margherita TeodoriCopywriter
  • * Matteo PellegriniAccount Manager
  • * Carola BracciSocial Media Coordinator
  • * Ilaria LorenzettiClient Service Director
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Shutter Ads

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