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The TV Licensing campaign demonstrates the unique way great TV shows succeed in connecting people in a shared, emotive experience. For this campaign we created four films featuring classic antagonists and protagonists coming together and unexpectedly bonding over a shared love of a TV show. The films are at the centre of our strategy to illustrate the personal value of the TV viewing experience, that the TV Licence facilitates.

Our executions ‘drop in’ on scenes from faithful recreations of various dramatic genres – whether it be a Dickensian street scene, a dystopian alien invasion, a police raid or a gothic stately home complete with resident vampire and vampire hunter. On initial viewing we want to create intrigue, with the audience being treated to a teaser for a top-quality TV programme, which ultimately acts as a reminder of all the great TV the TV Licence covers.

Our unlikely pairings brought together by great TV are:
A petty criminal and a Dickensian family
A vampire and a vampire hunter
A gang of robbers and a police squad
An alien invader and a human resistance fighter