ABOUT

Brief: Find a way to show how easy it is to steal someone's identity online.

Concept: We came up with a series of playful videos that had viral potential. We settled on a prank video that was both entertaining and emotive.

Execution: Finding the right kid to play our Little Casanova was the most important factor. We saw hundreds of kids and played lots of drama games, including fake date scenarios.

Results: 32 million views across social media. Cannes Lion, Shorty Award, Lovie Award.