ABOUT

Brief: Drive people to the launch website of Kindness Org

Concept: A mini-doc exploring what happens if you offer help to strangers

Execution: It was important to find a relatable, humble protagonist who would approach this in an authentic manner. We followed his journey over the course of three days.

Results: 123 million views - the most viewed charity ad on Facebook ever. 82,000 clicks to the clients website in one week.