ABOUT

Melbourne nightclub OneSixOne (161) has had a near cult following for almost 10 years since opening their doors to Melbourne's fashion and music savvy crowds, regularly hosting international and local DJ talent. The management decided to relaunch their Friday nights, to offer a different experience to the local scene. They favoured a unique and eclectic style for their promotional material.
Fridays at OneSixOne often staged popular DJ's from around the globe, which they promoted through artwork, which could be both printed in poster and flyer sizes, and adapted for online distribution. Each event artwork was designed specifically around the DJ's style to continue presenting fresh and exciting content.
Fridays at OneSixOne branding was developed with inspiration from the club's interior wallpaper featuring a sky blue and gold colour scheme. This was adapted to several promotional materials, including promoter cards (handed out personally to attract clientele), CD's mixed by the club's DJ's, posters and flyers; printed with gold foil to convey the mark of quality the night's attendees could expect.