ABOUT

Big Mama's Pizza make and deliver freshly baked pizza in the south east Melbourne area. A recent startup, they needed a logo to capture the attention of their customers, and so requested the design of a logo that would match the name and make the business stand out from a very crowded takeaway food market.
The brief was open to interpretation, and so the idea of a larger than life character - Big Mama herself - was born. Initially drawn by hand, then converted to a digital illustration, with various colour options. The client chose to go with the brunette.