ABOUT

As a world-class learning technology provider Assima’s brand had become stale and most importantly did not truly represent the cutting-edge technology and training methodologies the company was developing. Following a period of internal research, I took on the significant task of refreshing the company brand. This included updating the core elements: corporate and product logos, colour palettes and typefaces, which would be applied across a range of print, digital and motion media; rebuilding the company’s Image Bank; redesigning documentation and presentation templates for internal and external usage. The rebrand was deployed globally across the organisation. A brand book was compiled, communicated in phases and virtual training sessions were held to inform and assist all employees of correct brand application within their jobs.