Tim Leary famously referred to virtual reality (VR) as "LSD for the 90s". And after my recent trip to the Virtual Cinema at SXSW, it became obvious why.

Up until now, VR for me, had been a pretty shallow experience, rather like a ride on Space Mountain at Disney World. I’d marvel at the ingenuity, applaud the special effects, scream at the scary bits, and then, in