ABOUT

The brief set to me was to take a text document informing a young learner about the local colleges and design something which was more visually appealing. The design needed to look professional, beable to be read by all ages and not follow any of the colleges branding because it needed to advertise them all and not focus sololy on one. However, as part of some company espionage my marketing manager said seeing as we were producing the leaflet we should try and put the focus more on us than the other colleges. I achieved this by the using simple icon images currently mainly used by us, centring our logo and using mainly images of our facilities. No one from the other colleges noticed this and cleared the design.