ABOUT

Brief:
To celebrate 100 years in print, the Sunday Times required a campaign that demonstrated its long-standing position as South Africa's favourite newspaper, with the best news, business, jobs, sport, and entertainment every week.

Concept:
Demonstrate that although many things may have changed over the decades, the Sunday Times has always been there for its readers.

Execution:
We used retro looking illustrations and quirky copy in an eye-catching campaign that ran as full page ads in the Sunday Times and as collectable posters.