ABOUT

Background:
Shyft is the foreign exchange app from Standard Bank that makes managing your needs easy and convenient. No matter where you are in the world, Shyft allows the user to purchase, store and manage both local & foreign currencies on the go. At the same time, the Shyft card can be used to swipe or withdraw from an ATM while travelling overseas.

Brief:
Communicate the various benefits of Shyft to the South African international traveller, through a range of relevant media channels.

Concept and Execution:
With the international traveller as our target market, the concept involves using a number of well-known colloquial greetings that are native to South Africa, and combining them in a visually arresting manner with iconic images of well-known cities from around the world.
In this way, the campaign communicates the fact that Shyft makes purchasing and managing foreign currencies as easy as saying 'Hello' for the international traveller.

Channels:
Media channels included traditional hoardings, light box displays, digital static and animated banners, social media, branding at train stations en route to airports, and a range of branding both in and around airports.

Results:
As they say, the magic is in the product. The simplicity of the concept and the visually arresting nature of the campaign, together with the disruptive nature of Shyft itself, ensured that all the client's goals were met and uptake targets were exceeded.