ABOUT

Problem:
Lighters seem to have legs of their own. The one you just bought goes missing. You’re not sure if it fell out your pocket, or ended up in someone else’s. Your now ex-lighter could be anywhere. Hey, by the time you wake up tomorrow, it could be anywhere in the world.

What if there was a way to relocate a BiC lighter and keep track of it after losing it?

Solution:
BiC Flame Findr allows you to register a BiC lighter using a unique number. Anyone finding it, or pocketing it by mistake, can use the same number to send out a Flame Findr notification.
Reconnected with your old flame, you can now share media and get updates on its travels. Any number of owners of any number of BiC lighters can join in. The possibilities are endless.