ABOUT

THE BRIEF

We are super excited to have just wrapped on Mắm (pronounced Mum), a cool new Vietnamese BBQ restaurant in our very own neighbourhood, created by the talented team behind Salvation In Noodles (SIN). Mắm is a Vietnamese bar and restaurant on the hip All Saints Road, just off Portobello Road. We were briefed to not only dream up the interior look and feel of the new restaurant, but also to create the entire visual identity for the F&B brand, from logo design to menus, web design to layer upon layer of hand crafted in venue graphics, bespoke art prints and signage.

EXECUTION & CREATIVE APPROACH

COCKTAIL TROPICANA
The street entrance space boasts a sleek concrete sit-at-bar serving cocktails and a full range of wines and spirits. Adding a welcome new place for W11 bar hoppers to prop. The front area of the bar has a can-we-sit-there circular table for groups to enjoy cocktails and watch the world go by through the large picture window onto the street. The round table has a full sized banana tree rising up through the centre. The main bar space also has lots of cozy and intimate booths for dining. 

INTO THE LIGHT
The back dining room is quite literally bathed in light. So much so, that our design called for the addition of softly draped ceiling fabrics to diffuse the light and sunshine. The space is beautifully airy and has a flexible selection of dining table formations to accommodate groups, sunday brunchers, couples and families.

2D/3D WALL ART
We developed a range of original illustrations for the Mắm brand and then fell in love with the idea of using them to create a bespoke wall mural for the dining room. Once the wallpaper was in situ, we decided to add an extra 3D twist, by layering some bespoke framed screen prints, which morphed in and out of the mural design. Each framed art piece was created especially for Mắm’s inaugural venue.

POWDER ROOMING
We never neglect the design of the powder room and had lots of fun creating gorgeously moody and instagrammable bathrooms. With botanical prints on the walls and atmospheric, low level lighting. Our client loved the contrast between the brighter upstairs and the atmospheric and moody bathrooms downstairs.

A BRAND EXPLOSION
Our graphic design covered every imaginable customer touch point covered. From stylish menu designs, original art and promotional materials to prettily designed hand wipes and drinks coasters. We used hand painted, subtle wayfinding, and for the eagle-eyed, carved the brand ID discreetly into the bannisters and hand rails.