ABOUT

3D crystals and text incorporated into live footage.

This animation is part of a larger video production, promoting Fakhruddin Holdings (whose logo is formed at the end).

The client was inspired by an existing animation and the brief was asking for an interpretation of it within graded real world video footage. There were particular requirements with regard to the look of the shards throughout the piece.

Elyarch’s main contribution comprises all aspects of the creation, rendering and incorporation of the shard elements into the footage (as well as recreating various buildings from the footage in 3D to catch the optical effects).

The sound used here is for showcasing purposes.

Animation of the growing building (towards the end of this video) was made by a different company. Elyarch was responsible for the lighting, materials and rendering of this element.

The projections from the shards are the logos of the main sub companies of Fakhruddin holdings. The use of these logo projections and the accompanying dispersion effect were Elyarch's ideas.

Special thanks to our producers: Air3 and Run productions
Music by Kevin MacLeod (incompetech)