ABOUT

Williams is synonymous with the flair, passion and technology of Formula One racing, so it needed an online presence that was equally impressive. From 19 different sites they needed one beautiful, engaging and intuitive site. One site to capture fans’ imaginations, to inspire sponsors and investors and to entice the media and technology buyers.

You’d be hard-pressed to find anyone more passionate than a Formula One fan. We needed to get a thorough understanding about what their ultimate site would feel like, so we ran a series of workshops for fans and stakeholders. We learned that it was vital for fans to feel that the site was created for them and critical for the site to meet the many wider business objectives. We created tailored experiences for multiple audiences with a celebration of the Williams heritage at the heart of it all.

Our site needed to wow an audience accustomed to being ‘wowed’. So we developed a truly responsive, single publishing platform that allowed the Williams marketing team to update and adapt content directly from the pit lane. Social media channels allowed us to bring interactive content even closer to fans.

Intuitive. Rich. Beautifully simple. That’s what our site felt like to fans and corporate partners. It was easy to update and manage, and this ensured that time-critical content was simple to update and seamless to view.