ABOUT

We worked closely with the sponsorship team at Lloyds TSB to develop the creative vision for their London 2012 Partnership. We helped develop the strategy, the messaging, the creative look and feel and coordinated their disparate agency activity so that all the different activities from the Olympic torch relay to hospitality at venues across London, made a dazzling and consistent brand statement. In other words: We helped Lloyds TSB make a splash during the greatest show on Earth.

From a brand perspective, we recognised the opportunity to bring the Lloyds TSB and London 2012 worlds together. As part of our remit to create a strong brand language to help deliver the sponsorship, we created a cast of engaging animated characters from the Lloyds TSB world that would play a key role.

It was essential to build sponsorship awareness among customers and colleagues so we developed highly impactful Olympic focal points. From limited edition debit cards, to converting everyday branches into stunning London 2012 spaces, we reflected the campaign themes and delivered key messages around community activations.

We identified emerging sporting stars for special support from Lloyds TSB, becoming the brand’s Local Heroes. We designed the complete Local Heroes visual identity, working from first principles, through concepts with a vibrant and energetic ‘attitude’.
We brought Lloyds TSB’s sponsorship of National School Sport Week to life and lead the development of the entire visual toolkit and helped turn it into an annual event involving millions of pupils.