Depression Alliance, the UK’s leading charity for people living with depression, has appointed creative engagement agency, Rufus Leonard, to lead the design and development of its peer-to-peer community platform ‘Friends in Need’. 

Following a competitive pitch, Rufus Leonard has been tasked with delivering a best in class digital experience for Depression Alliance. The project encompasses the branding and development of the platform, including design, user experience the ongoing community development strategy for the platform which will provide advice, support and reassurance to those living with depression.  It’s due to go live in June.

Emer O’Neill, Chief Executive of Depression Alliance, said: “With one in five people in the UK living with depression, it is important for us to provide a user-led platform to allow people to share common interests, attend local events and provide peer to peer support.  Rufus Leonard’s understanding of our business and heritage in delivering fantastic online experiences meant they are the right fit for us."

Lindsay Wall, Client Services Director at Rufus Leonard, said: “We’re delighted to be working with such an impressive organisation supporting a fantastic cause. It’s a brilliant opportunity for us to put our experience design credentials into an active and engaging online platform that will make a real difference to people living with depression”.