Bulletproof – Maynards Bassetts

Confectionery brands Maynards and Bassetts have been brought together under one identity to form a new more “Adult” candy brand as part of a rebranding strategy by Bulletproof set to roll out next month. The new Maynards Bassetts brand operated by Mondelez International features sweet treats such as Wine Gums and Liquorice Allsorts. In other words; sweets traditionally favoured by older customers. Bulletproof, which also designed all the packaging for the new master brand, said it developed the new designs around the concept of “A bit