*

Rebrand Roundup: The BBC Proms, Sky Sports, poetry, culture and other stories

Published by

BBC Creative/Ink & Giants – BBC Proms

**

BBC Proms has revealed a new visual identity to mark the 90th anniversary of the BBC running and broadcasting the annual classical music festival. The broadcaster’s in-house design team, BBC Creative, has worked on the new branding, which includes animated TV titles created in collaboration with London-based studio Ink & Giants. BBC Creative was briefed to highlight the “power of the Proms experience” and appeal to “new and younger audiences” who are culturally curious. BBC Creative executive creative director Laurent Simon,

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

« Back to Company news