ABOUT

Every year Elle magazine organises the Elle Breast Cancer Awareness Campaign. The campaign takes place in Mumbai and Delhi, India as a fund raiser to aid Cancer Research.

In 2018, Lovestruckcow decided to contribute to the cause. We wanted the event goers to go back with more than auction items they purchased, something more informative & meaningful. After a week of brain storming, we came to realise that the awareness towards breast cancer is relatively low and the knowledge of self-assessing is lacking.

We decided to tackle this and come out with a little fold out poster for people.