ABOUT

The Glioblastoma Research Organization, or GBMRO, is a research charity in the US dedicated to helping treat those with glioblastoma and championing the warriors who have it. Our job was to create a brand identity update and website design for this incredible charity.

In the strategy session, we found terrific cohesion between the user and business goals to achieve a fantastic website. The website had to be an easy place for people to donate, share their stories and feel like a part of a greater community.

The other key goal was to demonstrate what incredible work GBMRO projects are doing and the life-saving effects they’re having on true “warriors”.

The GBMRO website aimed to both shout about the incredible stories of people in its community with glioblastoma and educate and inform about the seriousness of the illness.

During our strategy sessions, we uncovered that this is a young team striving to do all it can for people from all walks of life. It’s a website that should inspire hope and admiration for what the charity is doing and, in turn, receive more donations.

Brand colour palette
Standing out from the crowd is essential for the young, change-making team that runs GBMRO. Whilst the cause is serious, the people who run the non-profit are fun and full of zest. We didn’t want a colour palette that looked like every other non-profit out there.

Keeping a dark navy in the palette was important to have something to root the rest of the punchy colours. While we wanted a vibrant palette to represent hope, joy, and how we are making a difference, we also recognise the severity of a glioblastoma diagnosis.