ABOUT

Get Birding is the world's first transmedia birdwatching brand, spanning a podcast, YouTube channel, mobile game, children's animation and membership club. Despite over 200 million people worldwide being passionate about birds, the hobby had long felt niche and inaccessible. Get Birding came to us with an existing brand and a clear ambition: make birdwatching mainstream.
We refined the colour palette and typography to create a system flexible enough to stretch across podcast artwork, sponsorship decks, pitch decks, presentation decks, print, stickers and a full website, while staying consistent and recognisable at every touchpoint. The direction we landed on was sophisticated but fun, a little cheeky, and knowledgeable without being exclusive.
The website became the brand's central hub, housing every strand of the ecosystem under one cohesive identity, with partners including the RSPB, National Trust, Natural History Museum, Swarovski and Zurich sitting alongside it.
When Sean Bean fronted the latest season, the response was viral. Within four days, the debut reel had surpassed 1 million views on Instagram, with 1.4 million total views across the platform and YouTube subscribers growing by 24,900%. Get Birding has since been featured in the New York Times, the Radio Times, and across BBC Radio, and the brand now partners with major international nature organisations and some of the UK's most respected institutions.